Three Ways to Leverage Facebook’s Graph Search

Facebook’s Graph Search will change the search marketing game. Search results are increasingly about connections. They are heavily reliant on consumers to share their experiences with various businesses within their networks. Without user data, Graph Search becomes virtually useless. Other search engines will not have the opportunity to evolve using a similar path. Graph Search’s influence will be felt far beyond the relatively...

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18 Killer Ways to Make Your e-Commerce Website SEO Friendly

It’s time to adopt something exceptional and dynamic for e-Commerce owners, especially if they are looking to make their e-Commerce business on the top of the search engine. Running a successful e-Commerce business in this competitive market is not as easy as it sounds; owners need to spend their precious time on researching perfect solutions that make their e-Commerce site successful. With such high completion in the market,...

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Four Schools of SEO Success Thought

Having worked in the SEO industry for quite a few years now, I’ve heard myself uttering the same words over and over again: “SEO is a team game.” Clients of mine understand that SEO is truly something that requires effort on both sides, and potential clients hear it all the time. Unlike many other industries, there are many different ways to define “success” in Search Engine Optimization. Below I’ve detailed four schools of SEO success thought....

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Top Alternatives to Google Reader Plus Other Discontinued Google Products

On July 1, Google Reader will join a long list of discontinued Google products and services, a list that includes social media services like Google Buzz and Google Wave, search tools like Sidewiki and Aardvark, and various other random ventures, like photo editor Picnik and Knol, a Wikipedia-style knowledge base. Google Reader may not have experienced much growth over the years, but it was a popular product with a loyal fan base. Many of my...

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The Perfect Social Media Marketing Suite

Harvard Business Review recently published an article on why Social Media Won’t Consolidate. Word around town is that the “participation web” (social media, blogging, and other markets in the Web 2.0 world) has peaked and that its best years are behind it. Take a look around the social web – Facebook is seemingly stalled, the blogosphere looks like its losing its luster, and new social networks are struggling to find...

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