How to Extend The Shelf Life of Your Content by Repurposing It

Most of us assume that prolific content creators are always creating something new. But that’s far from the truth. As I’ve observed some of the most successful content creators on the web I’ve noticed a pattern.  They think like media producers instead of bloggers or online marketers. If we look to the mainstream media we see this pattern of repurposing content throughout it.

• The news isn’t created, it’s curated.  Somebody creates the content by doing something newsworthy,  and another person repurposes it by reporting on it.  
• Books are turned into movies and TV shows. Friday Night Lights  started as a book. It was made into a movie. Then it was turned into a 5- season TV series. The shelf life of one piece of content was extended because it was repurposed. 

By taking this kind of an approach to your content, you can be more productive and strangely more creative.

Mine Your Blog Archives

If you have been blogging/creating content for any extended period of time, dig through the archives . This is one of the secrets of many published authors. If you read there books closely you’ll even find blog posts that are included in the book.   However this is just a starting point. When you look through the archives you’ll find common threads, themes,and material for extending the shelf life of your content.

One Idea could be The Seed for  Something Bigger

Roughly a year ago I wrote a blog post titled How to Turn a Small Audience into a Small Army. That single post ended up being the seed for my book The Small Army Strategy.  Go back to your old posts and look at which ones you might be able to expand on.  Brainstorm ideas for what else you could say about that particular topic.  You may have plenty more to say about something you wrote a year or two ago. Consider which pieces of content could be turned into a larger body of work  and use them to build a more loyal community.

Look at Your Tweet Stream/Social Media Updates

Maybe you’ve had one liners that could be expanded on.  Rather than let it die as a tweet, turn it into a blog post. Sometimes other people’s content will inspire your best ideas.  Go back and look at what you’ve read, and what you’ve shared in the last few weeks. If you shared it, it clearly struck a chord with you for some reason. Use that as a source of inspiration or create a compilation of things you’ve read (in which case you must give the creators credit).

Consider the Same Message in a Different Form

Another pattern you’ll notice with some of the most prolific people in the world is their ability to take one message and express that message in different forms.

• You could take an existing piece of content and convert it into audio or video.  Obviously you don’t want to just read what you’ve written verbatim. If you want a great example of content turned into audio effectively, listen to the newsletter edition of Chris Brogan’s podcast.
• The seed for this post was a full 22 page guide on repurposing content for fortune and fame.
• A series of blog posts could be turned into a speech or a slideshare presentation.
• A speech could be turned into a book. The Last Lecture by Randy Pausch was originally video content, but is now also available as a book on Amazon.

While repurposing content will allow you to extend the shelf life of your existing content, don’t assume that you can just throw things together and reap the benefits. For repurposed and repackaged content to work it must be polished, expanded upon, and treated as your art.  Have you had success with repurposing your content?  Let us know in the comments below.

Email : naturalseosolution@gmail.com | Mo : 8763723377 | Skype : sunmoon.mohanty

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Local SEO in 5 Easy Process

Local SEO is probably one of the toughest on-line marketing strategies to implement. This is partly because of Google’s strict local algorithm, which takes into account several factors. Long gone are the days where you could build a large amount of links and expect your local business to rank on the first page. Link building is one of multiple factors that Google takes into consideration when placing you on the coveted first page of a local search result (7 Pack). The purpose of this article is to provide readers with quick action steps on how to place your local business at the top of the local SERPS (search engine results page).

Step 1

Check and see if your target keywords trigger the local algorithm (see image below). Generally speaking, key phrase combinations like city + keyword triggers a local search result (7 pack). There are still many services which do not trigger the 7 pack. If your local business is such a service, then this would make ranking a lot easier as it would rely more on the traditional SEO strategy of relevant link building versus a more localized SEO strategy (directories and citations).


Step 2

One of the critical steps in local search is determining where your business is geographically located. And it goes without saying, it’s always easier to rank in your local city. This is because the local Google algorithm will always give preference to businesses located within a geographical boundary (city). On-line marketers call this the “centroid” bias. This basically translates into Google giving preference to businesses located closest to the downtown area of a city. So if you are trying to rank for “Dallas hair salons” then those salons located closest to the downtown area will be given preference, all other things being equal. So if your business is located outside a metropolitan area, then ranking for that city may be a daunting task (even impossible for competitive niches).

Step 3

Next, determine how competitive your niche is. Take the first business that is ranking #1 in the 7 pack. Now copy the name, address and phone of this result and place quotation marks around it. For example, “XYZ business 1225 Saint Regis Drive Houston, Texas 972-781-5656.” See image below for an example. Make sure you copy the NAP exactly as it’s displayed in the 7 pack. Now put this in a Google search with quotation marks and see how many results show up. This will give you an approximate idea as to how many directories and citations you will need to outrank the top listing in the 7 pack. Repeat this process for the lowest ranked business in the 7-pack. Write down the number of results that Google shows. Now repeat the same process for your own business NAP. Your results would have to beat the lowest ranked business in the 7-pack to be included. Obviously, the quality of your backlink profile, customer reviews and various additional factors will come into play. This method is simply to gauge how much effort will be required to be included in the 7-pack.


Step 4

Now that you are armed with all the necessary information, its time to get to work. First step is to get listed in relevant local directories. This not only means Google Places and Yelp, but also directories local to your city and specific niche. So if you’re a plumber, getting listed in the local plumbers association for your city would be a great start. The goal is to get listed in as many local directories as possible. The local Chamber of Commerce is also a great place to get listed. Even if you cannot place links, just getting a plain listing is good enough. The 2 important factors here are relevancy and of course, being local to your target city. Make sure these two factors are covered when doing directory inclusions as well.

Step 5

Last, but certainly not least, make sure you accurately implement NAP (name, address and phone number) of your business in all the local directories. And more importantly, make sure that all the citations have your NAP listed in exactly the same way across all the directories (including your own website). Any inaccuracies will result in a loss of valuable SEO juice. The Google algorithm may be complex, but it’s still just an algorithm. A slight variation in the NAP may signal to Google that its a different business. Ensure that all your NAP’s are identical for effective optimization. This is a critical part of local SEO, which a lot of businesses seem to overlook.

And there you have it. An effective local SEO strategy in 5 easy steps. Just following this simple action plan should put you on the road to higher local rankings and traffic in a short period of time.

Email : naturalseosolution@gmail.com | Mo : 8763723377 | Skype : sunmoon.mohanty

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SEO on your Budget

Whether it’s a product, service, instructions, or just information, most people use major search engines like Google and Bing to find what they want. Most businesses can’t afford to ignore search engine optimization (SEO) anymore – the potential audience is too vast.

SEO is about improving and promoting your website so that more people can find it using search engines. Many small and medium-sized businesses (SMBs) feel that they don’t have the time or resources to compete for search traffic, especially when they’re up against major retailers like Amazon or eBay. The truth is that there are many ways for SMBs to compete for search traffic – especially if they are smart about allocating time and budget. Here are some free and inexpensive ways a business can get better at SEO.

Be Realistic

A small business with a small budget probably can’t go after search keywords that have a lot of national competition. Instead of chasing an impossible dream, think hard about the keywords you can target and rank for that will get the most bang for your buck. Locally focused keywords are usually a great place to start. If you’re a plumber in Des Moines, you don’t need to rank for “plumbing” or even “Iowa plumber” – you’ll have more success targeting “Des Moines plumber” (and get better qualified leads as a result, too).

Don’t have a locally focused business? Figure out what your niche is. Dive into what makes your business unique (your Unique Value Proposition) and start there. You may not be able to rank for “wedding jewelry” but you could rank for “unique vintage-inspired wedding jewelry” or “eco-friendly wedding jewelry.”
The other area in which it’s important for SMBs to be realistic is the amount of time SEO will take. Full-time SEO can often start getting results for a site in a month or two, but if you’re not able to devote that kind of time or budget to SEO it’s going to take longer than that to see results – maybe as much as a year or two. Even in the best of cases, SEO isn't a quick fix so don’t expect a turnaround overnight. It can help to have more specific goals than just “more traffic” or “more revenue.” Are there specific keywords you want to rank for? Specific products you’d most like to sell? These can help you prioritize your efforts more efficiently.

Dress the Part

Search engines are leery of businesses that don’t seem credible. Take some time to make sure you’ve got an up-to-date, professional design (using some of your precious budget to update your design would probably not go amiss). This would also be a good time to do some good old-fashioned brand building. Search engines trust established brands more, because users do! So when you build your brand you’ll be doing better with both.

The most important component of both on-site SEO and link building is that you have something compelling to optimize and share. With that in mind, start thinking about how you can make your website a resource for your users. Start brainstorming ideas for unique, interesting content pieces you can share with your community, and then make an editorial calendar so everyone on your team is on the same page about when new content will be added. You can even bring in a part-time writer as budget allows.

Use What You Have

You already have a website – before you do anything else, you might as well make your site the best site it can be. Just like you’d clean up your house before inviting people over for a party, make your site as search-friendly as you can before you start trying to attract more search engine attention to it. The SEOmoz Beginner’s Guide to SEO has some great starter tips for things to improve on your site, including code, page speed, usability and content.

Now is also the time to sign up for some free tools. If you don’t already have analytics installed, Google Analytics is a must-have. It allows you to track user behavior all over your site, including where visitors come from and what they do or buy. You should also sign up for a Google Webmaster Tools account, so you can easily monitor errors and traffic spikes on your site.

Some additional free resources for on-site SEO:

• Xenu Link Sleuth: Finds broken links and other errors on your site.
• Google Page Speed: A browser plugin that makes recommendations on how to improve the time it takes for pages on your site to load.
• SEOBook Tools: A variety of resources around tracking and improving on-site SEO and rankings.

Build Links

More doesn't always mean better, especially in the case of link building. It’s better to build good links from trusted sources than to resort to shady practices just to build link volume.

Start by asking yourself “who are my website’s friends?” Any partners, vendors, colleagues, professional associations or other websites with which your business is affiliated are a great place to start reaching out for links. It’s easy to ask them, too, since you already know them! See if you can write a guest post on their blog, or if they’d like to write (and link to) a post on yours.

Next, take a look at the sites that you want to link to you. This might include:
• Bloggers in your niche
• Sites that link to your competitors
• Local sites in your area

Open Site Explorer is a great tool for viewing which sites link to other sites, whether yours or your competitors. The full option requires a paid membership, but there is a free version that will give you some data until you’re ready to invest in a tool. Once you've got a list of sites from which you’d like a link, start reaching out and trying to build relationships with the site owners. Don’t just call or email asking for the link; instead, see where you can form a longer-term partnership. What can you do for the site owner? How can you collaborate? These relationships yield more links over time. You don’t have to spend all your time doing this – focus on ten or so sites at a time.

Keep it Going

The most important thing you can do for your website’s SEO is to keep doing it. Keep making changes and improvements to your website, then measuring their effect with Google Analytics and making further improvements as necessary. Keep creating new content pieces, measuring how well they resonate with your users and link targets, and creating new pieces accordingly. Keep prospecting for new link targets, building relationships with them, and maintaining them over time. Even if you don’t have a lot of time to devote to any of these things, doing a little at a time over a long period of time will be far more effective than a set-it-and-forget-it approach.

Email : naturalseosolution@gmail.com | Mo : 8763723377 | Skype : sunmoon.mohanty

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Is Multinational SEO Dead? No, But It’s Changing…

I’ve been thinking a lot recently about the term “SEO” and what it really means today. After a record run of attending conferences, ranging from San Jose, Toronto, London and Leeds, soon to be joined by Seattle and Riga, I’ve become very conscious of a cloud of what can only be described as “SEO Depression” unfolding over conference panelists (though much less so for the delegates themselves).

The recurring narrative seems to be that Matt Cutts, like some kind of demon, is always about to unleash a torrent of difficulties for SEO folks. One area which has come under heavy scrutiny in light of the recent Panda/Penguin updates is link building and adding links to your site. Unlike some colleagues, I don’t believe that link building is over, but I do think that those inbound links have to have a genuine value for users, otherwise they’re really not going to help much.

To be honest, that’s been one of the search engines’ objectives for quite some time — to use links as an indicator of quality. So, if you’ve been “gaming” the system to get links, you’re much more likely to fall under the microscope each time a new change hits.

I’m not going to write one of those posts about SEO being dead, because I certainly don’t believe that to be the case. But, I do think it’s worth examining some of the common anxieties within the industry, especially as applied to Multinational SEO.

PPC Or SEO To Go First? Best Not To Work In Silos!

One of the things I hear often is the concern that paid search is eating into organic search, making SEO either less relevant or a less worthwhile time/financial investment. This strikes me as the wrong way to look at it.

If paid search is supplanting organic search permanently or temporarily (or, indeed, at all), that doesn’t change the fact that strong SEO is an integral part of any online marketing plan. If your competitors invest in SEO while you don’t, they’re going to see gains that you’re missing out on. SEO and PPC often work hand-in-hand, and you can make use of both while still erring on the side of caution.

For example, I no longer believe it makes sense for any company to roll out an international SEO programme to multiple countries without also having a PPC campaign in place. In some cases, we would recommend leading with PPC and landing pages first, rather than full blown (and relatively expensive) international SEO.

There are a number of reasons why we recommend this, but one is that user satisfaction on your site can be measured much more quickly with PPC than with SEO. Behavior really matters — so if you can study it first and quickly with PPC, your SEO efforts later will work out to be much more successful. I do worry that the association of search engine warnings with SEO being “bad” are beginning to stick with people who are newer to the industry, and therefore, SEO is having a health warning attached.

There is no doubt that not looking after your SEO health could potentially have even bigger commercial consequences for your organization — but if you walk away, you’ll never actually know what you lost until a competitor shows you the way (which they surely will).

The Power of Language — Is International Marketing Now More Significant?

A conversation with a translation agency this last week also made me chuckle. Because translation agencies have seen an opportunity to sell more services from their existing resource networks, they’ve created terms to cover the services they’re adding to their websites.

This has given rise to terms like “MSEO” (supposed to stand for “multilingual SEO”) and “transcreation,” another invented term meaning that a team of translators can create semi-original content based on the original text, but with a significant degree of latitude. If you see either of these terms, run a mile. In fact, run ten!

In 15 years, I’ve never heard these terms coming from the mouth of a client (though it’s possible they’re being used by the localization teams). We prefer “SEO Localization,” which we see as a very specific but different process involving both SEO teams (including SEO linguists and translators). However, the conversation added to the feeling of disquiet I have about the terms we use ourselves.

On the other hand, sometimes language can make a huge difference. For example, we recently decided to change the name of our International SEO School in Barcelona to “International Marketing School.” This means we’re up against some big-name competition, but it definitely doesn’t mean we’ll no longer be offering international SEO courses (which have, to date, been the most successful).

I came to the conclusion, after feedback from delegates, customers and others in the industry, that an international SEO course from an international marketing school was more acceptable than one from the equivalent “SEO School.”

Maybe “Culture” & “Multilingual” Are Winning Terms For The Future

There are some important lessons I’ve learned over the years. When someone says that there’s no real difference between “SEO” and “international” or “multilingual SEO,” they probably have never had their hands dirty in running a serious international SEO campaign. If they focus solely on geo-targeting, then they’ve probably have never had a large client. And, if they have “translation partners” to deliver the language element, or they talk about “translating keywords,” run a mile (or several hundred).

Culture Or Technique? Which Is The Most Important? Source:Webcertain

Essentially, the word “multilingual,” or even “multicultural,” should become a much more significant part of everyone’s thinking — more important, in fact, than the “SEO” or “PPC” part. In this case, you really need to put the cart before the horse. What that means in practical terms is:

1. Understand who your customers are first
2. Decide how best to reach out to them
3. Then implement PPC, SEO, Social Media in whatever appropriate mix makes sense.

The point is that the “multilingual”/cultural bit is really important. It’s actually an integrated part of every step you take on your international site — not something that you can relegate to “later.”

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Mail Us : naturalseosolution@gmail.com | Ph : 8763723377 | Skype : sunmoon.mohanty

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SEO Techniques

SEO

Search engine optimization (SEO) is the process of increasing the visibility of your website or webpage via natural, unpaid search results When a search is conducted on Google, Bing, or any other search engine, you want your site to be one of the top search results Internet search engine optimization is a powerful web marketing technique, as you increase visits to your website as well as the chances of people signing up for your services It's a proven fact that search engine traffic can make or break your company's success

SEO takes into account how these search engines work, what people search for, and the actual terms people type into the search engines There is no exact science to the SEO process, but there are guidelines to follow in order to ensure high placement in the search results One of the most popular search engine optimization tools is to include specific meta tags (ie: keywords, descriptions) Use a frequently searched keyword or keywords several times on your site, without making the text look too stilted The technical term for this SEO tactic is keyword density.

Nearly  billion online searches get conducted monthly If an online search is conducted and one of your competitors' sites pops up higher in the rankings than yours, the possibilities are likely that your competitor will receive higher web traffic The job of an SEO company is to prevent such incidents from occurring

Rank Higher!

"Size Does not matter" The size of your current internet business or current internet presence does not matter Whether you are a very small start-up business with just a few pages on your website or an extremely large corporation with thousands of pages, we can effectively optimize your site to rank higher in the search engines We analyze each and every clients' needs independently

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Search Engine Optimization – Increase Traffic and Raise Conversion Rates

Google processes over billion search queries a day, so where does this place your company?  Getting to the top of Page  requires much more than anticipating new algorithms  The highest placements on the search engines receive more than % of all clicks from users  Search Engine Optimization (SEO) is about positioning your business in front of every prospect the moment they start searching for your product or solution – before your competitors do  With our unique Search Engine Optimization (SEO) strategy and precise process, we help lead your business to the forefront of your consumer base

More Targeted Keywords

Lifting a company to Page is what we do today, more than ever, it is important that your company is recognized online. Your strategy begins by capitalizing on certain keywords that closely fit your product Our SEO audit and performance enhancement consists of identifying areas of strong themes and turning around missed opportunities our expert team helps you select and distribute the right keywords in the right way to repeatedly attract Google spiders and capture more qualified visitors

More Traffic

Bringing your site to the top of Page  is the goal that leads our strategy  Web marketing’s team formulates a customized program to improve your company’s online visibility and ranking on the search engines  Expert skill behind the approach is what determines a steady rise and solid hold in result ranking  Our tactics include keyword research and optimization, meta tag management, content and copy enrichment, landing page optimization, cross-channel promotion, link building monitoring and development

More Conversions

Ranking first on Google is equivalent to the traffic that positions - attract collectively  Your placement on the search engine results page (SERP) is invaluable when it comes to attracting quality visitors and guiding them through the conversion funnel path  Web marketing starts by establishing a clear, process-oriented approach to increase your online visibility and draw visitor engagement  By determining optimal keyword placement, closely monitoring your spider crawls, and delving into your site analytics, we fine-tune your SEO strategy to strengthen your call to action prompts  With proven tactics to translate your SEO investment into lead conversions and revenue for your business, we continuously refine our strategy to help you rise in rank, attain an increased ROI, and make your brand stand out in the face of competition

SEO Analysis for Your Website

Want to rise to the top of organic search results, increase your visibility, and attract more prospects?  Let us help as your SEO company Inquire about a customized, complimentary Search Engine Optimization analysis today with our San Francisco team It will include:

• Search engine friendliness evaluation of your website
• Keyword and opportunity analysis
• Search Engine Ranking Comparison with your primary competitors

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With over % of people finding products and services through search engines, achieving (and maintaining) first page positions for your domain is essential if you want to capitalise on this huge amount of traffic and establish your brand on the web
And, as long as you choose the right keywords for your campaign, you can rest assured that you’re targeting a relevant audience that is going to respond to your marketing tactics
However, search engine optimisation can be huge responsibility even for the savviest marketing department Aside from carrying out time-consuming link building work; webmasters need to develop a strong understanding of how their site is indexed within the search engines
There are a number of additional elements that have a huge part to play in the SEO process, such as keyword analysis and content creation, and tasks such as these can be overwhelming for businesses of any size without the right direction and support, « read less

Our Approach to SEO

From your very first consultation, you’ll discover that the talented search engine optimisation team behind Swash Convergence is truly at the top of their game here are just a handful of reasons why

• We bring confidence and innovative thinking to each and every one of our projects
• We’ll never resort to frowned-upon black-hat methods to boost your site’s exposure in the short-term – we’re interested in attaining sustainable positions that are achieved by building quality back links with your most profitable search terms in mind
• Link building forms the concrete foundations of all search engine optimisation strategies All of our link packages are reviewed on a monthly basis to ensure that your campaign is having the best impact possible on your SERPs
• We’ll review your site and optimise your page according to your targeted keywords We also take into consideration factors such as the usability of your site and well-developed internal linking structures to improve your conversations

Why Choose Swash Convergence SEO?

Choosing the right SEO agency for your project is difficult at the best of times, but our services are different in that we really care about the success of your business we’ve achieved fantastic first-page results for hundreds of clients, many of whom will be happy to vouch for us
SEO Positive will bring a fresh perspective to your marketing approach and oversee the entire search engine optimisation campaign from start to finish, pushing boundaries and suggesting new strategies as we work towards achieving YOUR objectives – not ours
Clients are unlikely to achieve instant results, as natural site optimisation is a gradual process as one of the most transparent SEO companies in the UK, SEO Positive generates complimentary reports on a monthly basis, allowing you to monitor the progression of your campaign and track your investment in-house

Search Engine Optimisation Services

Each SEO client also benefits from the guidance of a dedicated account manager, who will act as the first point of contact at our company throughout the duration of the project
We’re certain that it’s this unique approach towards SEO campaign management that sets us apart from all other search engine optimisation companies By being able to contact the individual who’s directly responsible for your campaign, you can be sure that you’ll be provided with answers to any burning questions that you may have at any stage of the process You’ll also be able to discuss changes that are made to your account as you move through each phase of the search engine optimisation campaign
Our SEO team wholeheartedly believes that it’s important for our clients to understand their investment, which is why we’ll provide you with clear objectives and a strong strategy from the day we begin your SEO

The most cost-effective and successful SEO campaigns are run by the professionals Get in touch with one of our sales consultants for more information about our competitively priced search engine optimisation packages We’ll provide you with all the advice you need to make a well-informed decision about your up and coming SEO campaign

Welcome To the SWASH Convergence SEO

We are one of Australia's leading search engine optimisation companies Our home grown team of Australian internet marketers, business developers, web developers, copywriters, designers and SEO specialists have come together to help many businesses succeed online Our diverse and skillful team work hand in hand focusing on what we are good at to bring to you some of the world’s best internet marketing, web developers and search engine optimisation professionals

Today most businesses if not all businesses rely on the internet to survive Through the internet a business is able to either flourish or become lost amongst the many billions of other websites Let’s be honest the key to building and maintaining a successful website on the internet today is to have a consistent flow of targeted visitors to your website This is where our team comes in The SEO Company follows strict search engine optimisation rules to insure our clients website reach the top of search engines and stay there

What is SEO – (Search Engine Optimization?)

Search Engine Optimisation also known as its abbreviated SEO is a critical online marketing strategy applied to websites to help them capture large amounts of visitors from search engines SEO is applied to rank websites for targeted keywords in the organic search results pages (SERP) It is important to not get SEO results confused with its sister marketing partner SEM (search engine marketing) SEM is also a part of the search marketing avenue although it relates to paid positions within search engines results pages such as Google Google will often display paid results alongside and above the organic search engines results to earn money from its service Organic search engine listings are where we focus our attention in ranking your website and traffic targeted traffic to help build your business revenue

SEO Ranking Factors and the SEO’s Job

Search engines apply many varying algorithms to produce the rankings of different webpages from the internet These algorithms are designed to choose the most relevant webpage according to the search term you have put into the search engine The SEO Company’s job is to determine what the algorithms are doing and how to best optimise your website to rank as high as possible within search engines

SEO has become a very popular art as it provides the life blood to many businesses around the world, and with it comes many different ways of ranking websites Like all services and products not all brands are the same, the many different SEO companies around the world perform vary tasks to improve or not improve your websites visibility on the internet Your job as a business owner is to choose the best service for your buck so your business can make the highest ROI possible This is not an easy job, but here are some tips on how to choose the best SEO Company for your website

1. Does the SEO business have a reputable name?
2. Do they have customer Testimonials?
3. Does the SEO business website rank within the search engines highly for targeted keywords?
4. Is the SEO Company proving you with SEO reporting on a regular basis?
5. Is the SEO Company providing your website with Onsite SEO services?
6. Does the SEO agency understand your industry? Do they take the time to ask questions about your industry?
7. Is the SEO Company providing accurate data on your ranking improvements or search engine traffic increases?

SEO and Your Opportunity

Today the internet has grown into a power house where most people and businesses cannot ignore its incredible influence on people’s lives and the impact on economies There are over  billion individual search engine requests made each month and growing and social media websites like Facebook and twitter have members and daily users bigger than countries It is not difficult to see the opportunity that lies before your today, whether you are a small business or large business even individuals have an opportunity to make astounding amounts of money online and quickly In the history of business there has never been a more accessible, inexpensive and effective marketing opportunity The most easy way and cheapest way for your business to capitalise on this opportunity is through search engine optimisation, by ranking highly within search engines for your targeted business and product related search terms Each day you put off this great opportunity to find new clients and customers online your competitors become richer and there marketing budgets become larger Time is of essence here and finding the right SEO Company to help achieve your business goals is key

How Do We Rank Website in Search Engine?

We, the SEO Company in Sydney, dominate search engines by using strict white hat SEO techniques What this means is that we follow the Google SEO guidelines to ensure your website does not get penalised by Google or Bing for using doggy SEO techniques used by other search engine optimisation companies Each client will receive all the details of the SEO campaigns we perform on their websites We believe in being open and helping the people and companies we work with to be empowered by our business relationship and know that what they are paying for is ethical and beneficial to their website and others To give a brief outline of the scope of our SEO packages detailed below are our SEO services

1. SEO Keyword Research
2. Competitor Analysis and ROI determination
3. Tracking and analytics code customisation
4. SEO reporting and SEO training
5. Content Development planning and Link bait strategies
6. Link building services
7. Social media optimisation and engagement services
8. Onsite SEO analysis and implementation
9. Advanced article marketing and press release services
10. Authority link building from exclusive websites
11. Link decay analysis and long term backlinks acquisition
12. Website conversion optimisation
13. SEO web design
14. SEO ecommerce web development and design
15. SEO copywriting
16. Website community building and user generated content strategies
17. Website code and speed optimisation
18. Video marketing and optimisation
19. Forum marketing and social engagement services
20. Blogger engagement and marketing services
21. Software marketing services
22. EBook Marketing services
23. Mobile Marketing and Mobile website development

Why Choose Us For Your SEO?

What makes the SWASH Convergence SEO different from the other SEO companies out there is that we provide a more tailored and personal service to all our SEO clients We do not apply a simple cookie cutter model where all websites receive the same links This would look unnatural to search engines We only build links from relevant and important websites to your industry Our SEO methods are unique and with proprietary software we are able to have an edge over is our SEO competitors to give you that extra power you need to stay on top of the search results We do not share these SEO tools and secret sauce to any other businesses to ensure you are getting a more unique search engine optimisation service than any other

Our team has unmatched SEO research and SEO link building services, this gives us the ability to produce faster results and with more accurate precision Not only is our technology and skills like no other our customer service is impeccable and we strive to deliver one on one services, tangible results and open communication about all our SEO campaigns Our business started out as a word of mouth SEO company and today has grown into a full service internet marketing agency When our clients keep coming back with their new websites we know that our services are unmatched

If you are looking for a SEO company that provides a individualised SEO campaign, produces accountable ROI results, supplies regular SEO reporting and repeats this day in day out, you know you have come to the right place for SEO services We are proud and our clients our too, we hope that you will be our next success story So take the next step and secure your top search engine position today for the future of your business and livelihood Start dominating the search engines today, request a free SEO proposal from one of the world’s top SEO companies, let us prove it to you

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SEO

SWASH Convergence SEO does not take your SEO needs lightly. We know that you trust us to give you the greatest performance, the most robust technologies, and the ultimate in ethical, economical and effective search engine optimization solutions available today

The Swash Convergence SEO division of our Internet marketing firm has successfully increased business among our clients for almost a decade now We are a Swash Convergence search engine optimization company that promises an increase in business based on our professional search engine optimization strategies, contemporary advertising methods and cutting edge marketing expertise We understand that there is no one search engine optimization tool-set that will be able to meet the needs of each different individual or company, and in order to serve our customers as thoroughly as possible, our search engine optimization specialists set up quick, convenient and practical consultations with each client to find out what their exact expectations, requirements and goals will be After all, what business owner has the time to:

• Research and experiment with targeted keywords
• Write strong, compelling, and grammatically correct website text
• Build relevant links that help your website gain credibility
• Program the website with meta descriptions and keyword tags

Not many Fortunately, the SEO specialists at Crest Media do – – and it’s what our Swash Convergence SEO agency does best Our affordable search engine optimization picks up where other Internet marketing companies leave off Your search engine marketing strategy can be developed alongside a professional, accessible account manager; your website text will be written by a skilled, experienced copywriter; and, expert programmers will implement necessary links, tags, and meta descriptions

Our Swash Convergence SEO company, consisting of consultants, web content writers, link-builders and coding specialists are adept at changing and modifying their methods on a moment's notice, since the ever-changing world of e-business is like a fast-forwarded version of normal life We have partner accounts with all of the major search engines including Google, Yahoo, and Bing, and are able to create local Search Engine Optimization campaigns as well as effectively target nationally high-value search engine optimization keywords Our services can be custom tailored to the small business utilizing SEO to carve out their niche in the Swash Convergence market or the nationwide firm that's ready to go global with the top search engine optimization practices in the industry

Often times our prospective LA area clients come to us and say they do not understand why they are not receiving more calls, emails or business, even though their website has been up and on the same domain for almost as long as the Internet has been around We understand this common phenomenon and explain that no matter how long the website has been around or how desirable the product or service might be, amateur search engine optimization techniques, or a poorly designed website will never perform as expected We also know that "guaranteed search engine optimization" only goes as far as the tangible results and actual return on investment (known as "ROI") that your SEO company is providing for you

Just as our programmers are experts in programming, our copywriters and web design experts in their fields, as a whole we, the Swash Convergence SEO experts, are maintaining a continued, successful track record for getting all of our all SEO clients the publicity and search engine placement they need and deserve Our internal search engine optimization training is second to none Our strategies evolve with the changes in search engine algorithms (unlike most pieces of ready-made search engine optimization software and lesser SEO companies that rely on automated optimization tricks) but our focus is always on natural search engine placement and organically obtained search engine rankings Even our company blog reads like an industry-leading search engine optimization tutorial or textbook!

We rely on a combination of well-strategized keyword selection that is specific to your industry, high quality link-building, on-site code optimization and an assortment of other search engine optimization tools, ranging from social media marketing to local optimization, all offered in a variety of different search engine optimization programs, once your initial web design and content writing have been completed

Being one of the leading Swash Convergence SEO and web design firms, we know firsthand that business markets can be especially difficult to penetrate, but also that time and dedication to effective search engine optimization is required in order to build a long-standing and authoritative reputation within such markets With web design and SEO services that offer something for everyone, let's just say that Crest Media is ready to help you be successful forever

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SEO SERVICES

Website Audit

1.       Google Analytics Report

2.       Visitor Behavior Analysis

3.       Goal Assessment    

4.       Browser Compatibility

5.       Critical Analysis Position Monitoring

6.       Campaign Analysis

7.       Google Webmaster Analysis    

8.       Website Analysis

9.       Industry Analysis

10.   Keyword Analysis

11.   Competitive Analysis

12.   Website Code Analysis

13.   Semantic Analysis

Off Page Optimization

 Article Submission
 Classified Ads Posting
 Content Submission
 Directory Submission
 E-Book Submission
 Podcasting
 Press Release
 Reciprocal Link Building
 Search Engine Submission
 Social Bookmarking
 Software Submission
 Three-way Link Building

On-Page Optimization

 Spider Simulation
 Image Alt-Tag
 Page Title
 HTML Validation
 Affiliate Promotion
 Regional Landing Page
 Testimonial Generation
 LSI Application
 Video Sitemap
 Dynamic Sitemap
 Mobile SEO
 Surrogate Brand Building
 CRM and Analytics Integration
 Website Architecture
 Meta Descriptions
 Anchor Text Linking
 Duplicate Content Fixing
 Improve Landing Page
 Blog Integration
 Newsletters Section
 Breadcrumb Navigation
 Visitors Sitemap
 Mobile Sitemap
 Call to Action on Landing Pages
 Blog Networks and Traffic Hubs
 Setting Up Analytics
  Header(H/H)
 Meta Keywords
 Image File Naming
 Keyword Density and Proximity
 Landing Page Creation
 Media Section Creation
 Internal Linking
 Image Sitemap
 Text Sitemap
 Mobile List Building
 Landing Page Optimization
 Affiliate for Traffic Acquisition
 Monthly Cost Benefit Analysis

Onsite Optimization

 Google Analytics Setup
 Google Webmaster Tool Setup
 Canonical Issue
 Customized  Error
 Goal Setting
 IP Validation
 Robots.txt
 XML RSS Feeds
 Availability of Search Facility
 Website Form Validation
 Live Support
 MOD Rewrite
 Silo Structure Design
 Spider-friendly Navigation
 Breadcrumb Navigation
 Broken Link
 Google Alert Setting
 Script Optimization
 Shopping Cart Integration

Report

Google Analytics Report
Monthly Report
Google Webmaster Report
Monthly Roadmap
Initial Ranking Report
Weekly Report

Customer Service

X Live Chat
Skype
Teleconference
CRM
Unlimited Email
Video Conference
Phone
Yahoo/MSN/G Talk etc.

Search Engine marketing

Search engine marketing, (SEM), is another form of Internet marketing which differs from SEO in the sence that with SEM, marketers promote websites by increasing their visibility in search engine result pages (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion SEO STORM can also form a strategic SEM Internet marketing plan to work around or in conjunction with an SEO plan SEO STORM can also help online businesses with pay-per-click advertising, social media marketing, conversion optimization, on page search-optimized meta creation and more With our help, you can increase web traffic on your websites and boost your revenue You can start seeing great results quicker than you may think

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What is Search Engine Marketing – or SEM?

SEM is a form of Internet marketing technique that promotes websites by increasing their visibility on search engines through paid as well as organic results. While it has some similarities with SEO, SEM is much more than worrying about simple keyword content and placement. It examines anchor text, external link popularity, the diversity of link resources, and more.

Spend some time engaging your audience through social media and you will be able to:
Build brand identity and awareness, and gain higher exposure among your target audience.

Build a steady stream of website traffic by drawing users through smart Pay Per Click (PPC) advertising that is designed NOT to go beyond your specified budget.

Position your company's services and products in a better manner than your competitors to make it easy for customers to choose.

Grow your revenue and profits.

How do SEM services work?

Increasing your SEM efforts means ensuring that your website is regularly indexed by the leading search engines that use crawlers to find pages based on their search algorithms. Pages that are not immediately indexed, but require attention of the target audience, can be made visible using PPC which draws users to landing pages on your site, providing an answer to their queries and ensuring higher search engine ranking for your website, later on. Search engine marketing also means preventing crawling in some cases, whenever appropriate. SEM is useful for increasing your site’s prominence by cross linking with other prominent and relevant sites. This requires a well-planned marketing analysis and careful steps in order to optimise complete SEM strategy.

Why is it important to invest in SEM services?

. Your customers are seeking you on the Internet, but search engines are not paid for organic search traffic, and they follow unbiased mechanism for indexing the websites on SERPs. Moreover, search algorithms continue to change. So you need someone on your side to let you know what changes are necessary in your SEM strategy to ensure high page rank and greater visibility on the web.
. By spending a little well-timed money on PPC advertising, you can better understand your audience, while drawing stream of prospects to your website where they can find the services and products you sell.
. You can take advantage of analysis techniques that tell you what customers are searching for, so that you can target their searches with a smart PPC approach.
. Decrease your overall expenditure on PPC thorough Search Engine Marketing methods that ensure the clicks you pay for are useful customer leads. Less waste equals more revenue in your pockets.

How is SEM Achieved?

 SEM is achieved by carefully examining the marketing strategy your company needs to increase visibility and convert searchers into customers. By applying a careful approach to your SEM plan, you can take advantage of:
Paid placement of ads where your customers are more likely to find you and click to see your offerings.

Contextual advertising that ensures better visibility through relevant search traffic.

Paid inclusion of your ads in useful results pages where searchers are more likely to see your ad and click it for more information about your products and services.

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Search Engine Marketing Strategies

Our SEM strategies will provide you with instant traffic, as well as an education as to what’s going on in the marketplace in which you are looking to compete.  Search engine marketing is also one of the best opportunities for testing and researching markets and trends.  We manage SEM campaigns that will highlight trends, tell you what potential visitors are looking for, and that will pinpoint how they are searching for it.  This gives you the upper hand in getting those visitors to find you.
At SWASH Convergence SEO, we have been providing search engine marketing services for over a decade.  Our SEM expertise is backed by over fifteen years of financial trading experience utilizing similar strategies, analysis and discipline.  We understand how to analyze data and use it to our advantage.  We know when to adjust and adapt investments so they remain profitable.  And we even to know when to cut losses when a campaign does not deliver expected results.  This vast experience is one of the unique factors that set SWASH Convergence SEM consultants apart from others in the field – we are experts at generating an attractive ROI while utilizing that investment as an analysis tool to create the most effective overall Internet marketing strategies possible.
Contact us to find out how SWASH Convergence SEM team can help you generate instant traffic and useful marketplace data so you can move your business forward.

Search Engine Marketing Services

SEM Research & Analysis

All search engine marketing strategies begin with in-depth research and analysis. At SWASH Convergence, we take the time to completely understand your business, marketplace, competition, products, pricing, and available marketing channels.

SEM Strategy & Planning

We create unique search engine marketing strategies that fit your budget and your goals. Each SEM strategy is customized based on your specific business, location, industry and what your competition is doing.  By utilizing real data, we achieve superior results.

SEM Management, Tracking & Analysis

Our SEM team can track and manage your search engine marketing campaigns in-house or we can teach you how to do it yourself.  Either way, we provide the tools, resources and information so you can determine your ROI and can effectively manage your search engine marketing needs.
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SEM SERVICES

Pay Per Click Marketing

PPC marketing (pay per click marketing) allows you to bid on the phrases your customers use when they search for your products in search engines such as Google, but you only pay per click when they come through to your website.  PPC marketing is truly is a pay-for-performance advertising medium.

Pay Per Click PPC marketing continues to experience huge growth, and is part of any good online marketing strategy. PPC has now overtaken most 'traditional' advertising and the trend is still continuing, with Google announcing further increased revenues in Q . This form of marketing is certainly here to stay, and looks set to increase during the recession.

Google now accounts for % of all UK search traffic, and we can deliver targeted traffic through both Google's Ad words search and content network to get maximum exposure for your pay per click search marketing campaign.  We can also set up your campaign to generate clicks from other networks including MSN and Yahoo! if you require.

Why use a Pay Per Click PPC marketing agency?

Wasting budget is very easy with PPC marketing. Our PPC consultants are well experienced in large campaign budgets running over multiple search networks and this daily exposure helps them optimize your budget and avoid costly mistakes. Also, having a team on-hand removes the problems of your staff being away from the office and keeps the PPC marketing campaign running smoothly.

Our experienced PPC team are qualified Google Adwords Professionals who boast years of industry experience, so they know the tips and tricks to run PPC management effectively, lower the CPC (amount you pay per click) and increase return on investment.  They also work with the latest pay per click bid management technology.

SWASH Convergence SEO is a Google Adwords qualified company, which we consider an essential stamp of confidence as Google have made checks on our pay per click consultants and ensured we have successfully managed a large volume of PPC campaigns.  Changes in Google's technology happen regularly, so it's important you have a team at the helm who keeps up with the latest pay per click industry techniques.

Whilst Google now offer many automated functions from their Adwords control center, or even to have one of their consultants optimise your campaign if your spend is high enough, be aware that their objective is to increase your spend.  Having your pay per click management from a qualified agency allows true independance, and you can monitor the results with our regular PPC campaign reporting.

 Keyword Grouping
 Keyword Selection Mobile Ads
 Master PPC Account
 Adding Credit Card Info
 Converting Color Schemes
 Call to Actions
 Transaction Security Features
 Phone Number Tracking
 Ad Scheduling
 Custom Title
 User-Friendly Navigation
 Preview of Registration
 Landing Page Evaluation
 Landing Page Score
 Keyword Refinement
 Switching The Ad Groups
 ROI Measurement
 Achieving Higher Impressions
 Specialized Landing Pages
 Competitor Research  Keyword Selection
 Negative Keywords List
 Banner Adverts
 Additional Accounts
 Images
 Clarity of Idea / Message
 Free and Throwaway Offers
 Dynamic Keyword Insertion
 Daily Budget Setting
 Budget Optimization
 Keyword Relevancy
 Transparent Landing Pages
 Minimize the Buying Cycle
 Testing Keyword Matches
 Removal of Irrelevant Bids
 Bid Adjustments
 Price Gap Elimination
 Ad Copy Refinement
 Minimizing the Costs
 Keyword Fluctuation Monitor
 Ad Scheduling  Facebook Paid Marketing
 Keyword Grouping
 Mobile Adverts
 Text, Banner and Mobile Ads
 Text Message
 Placement of In-page Elements
 Landing Page Elements
 PPC Coupon Codes For CRM
 Day Parting
 Custom Text Code
 Custom Text Code
 Privacy Policy on Landing Page
 Landing Page Load Time
 Landing Page Title
 Measuring Consumer Behavior
 Demographic Bidding
 CTR Measurement
 Daily Monitoring of the KPIs
 Optimizing the Ad Ranks
 Funnels and Goal setting

SMO

Social Media Optimization is a technique of Internet marketing that includes a variety of methods to promote your product, service, website or business in the media. If your organization is looking to dive into social media for the first time (or is willing to increase the efforts of social media), you’re probably wondering: Is this something we should do ourselves, or should we hire someone to do it for us? Ideally, you want the best of both worlds. In fact, for social media to work, you need a social media point person - someone who will lead your efforts and has the power to make social media an organization priority. SWASH Convergence used all categories of social media to promote your company product or complete service thorough our Social Media Company. Contact our Social Media Marketing firm for Social Media Marketing Plans and Services.

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Why Social Media Marketing?

Social media optimization is where the real or potential customers are! Social Platforms like Facebook, MySpace, YouTube, LinkedIn, Digg, Flickr and lots more offer you a great range of customers already distributed or communalized according to their needs and desires. These social media platforms have the maximum internet traffic driven and of course you don't want to miss out your share from such a large Internet traffic.

Our social media marketing help you to give best results without violating any search engine ethics. We have a unique and inventive strategy for social media optimizations that lets you have the best interactions with your audiences and customers. Social media marketing is pretty effective and based on the most modern SMO tactics and techniques.

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Social Media Optimization (SMO) is a wonderful way of generating website popularity and connecting people together with different point of views and interests through various social media websites like online communities, blogs and forums. Internet users here meet together to discuss a certain topic, share ideas on various issues or simply express whatever they feel like.

Social Media Optimization includes adding RSS feed, blogging and forums, where people are free to express their views and can comment on each other posts. Social networking websites have proven to be very popular in the past few years and the opportunity to use them for search engines, business promotion, online marketing and website promotion is very interesting. You can always target more traffic through SMO by using various social networking websites like Digg, Furl, Stumble Upon and many more. Active participation in various community forums and healthy discussions with meaningful inputs can automatically increase the value and help in attracting the people to your website. A great feature of micro blogging through twitter can be a great advantageous tool for the promotion of a website which is categorized under Social Media Marketing.

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SMO SERVICES

 Blog Commenting
 Custom Landing Page Design
 Befriending Competiors Fans
 Custom Landing Tabs
 Analyze Competitors Fan Base
 Facebook Mobile Application
 Customer Support Account
 Virtual Personas
 Video Upload
 YouTube Analytics
 Viral Video Production
 Exposing the Local Contacts
 PDF E-books
 Research Data
 Profile Creation
 Community Optimization
 News Websites
 Virtual Group Building
 Google Profile and Groups
 Google Base
 Shopping.com
 Digg
 Flicker
 Photobucket
 Hubpages
 Local Affiliations
 Digital Catalogue Creation
 Friend Feed Aggregation
 Widgets Development
 Wikis Promotion
 Coupon Submission
 Crosslinking Social Profiles
 Promoting the Virtual Personas
 Monthly Content Scheduling
 Facebook Paid Marketing
 Offers Through Facebook
 Monthly Post Scheduling
 # tag Optimizatrion
 Video Optimization
 Youtube & Website Videos Sync
 Creation of Venues
 Promo Building
 Case Studies
 PowerPoint Show
 Connection Building
 Creating Posts
 Article and Community Blogging
 Virtual Network Building
 Virtual Network Building
 Amazon
 PriceGrabber.com
 Reddit
 Twitter
 Yellow Pages
 Reverse Username
 Business Profile Linking
 Blog Networks
 RSS Distribution
 Feedburner Email Signup
 Link Wheel
 Fan Page
 Communities Building
 Facebook Video Section
 Facebook Offer Scheduling
 Analytics For Facebook Pages
 Facebook Insight Analysis
 Custom Twitter Page
 Retweeting
 Subscriber Building
 Connecting Youtube to Facebook
 Local Followers Building
 Foursquare Mobile Application
 White Papers
 Mind Maps
 Custom Theme Development
 Promoting the Virtual Personas
 Social Networking
 Discussions and Open Forums
 Wikipedia
 Ebay
 Smarter
 Delicious
 Imageshacks
 Squidoo Lens
 Reputation Management
 Company Vision Statement
 Forum Comments
 Ning Social Network Creation
 Weekly Blog Posts

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