What makes Coca-Cola the No-1 SuperBrand in Social Media?

Who else has completed more than 80 years of Olympic Partnership with largest-ever activation? Which brand has ever covered more than 275,000 miles across 186 countries in 365 days? Who gets the credit for activating a campaign that made fan cast nearly 910,000 votes, almost 7.3 million sabotages and accounted for virtually 3 million YouTube views?

Yes! You have guessed it right; Coca-Cola is the name that has registered millions of fan engagements. Coca-Cola leads all brands across the world in terms of social media impressions. This food and beverage MNC alone accounts for nearly 14% of the 10.6 billion impressions generated by the top 100 consumer brands, if survey reports by a credible source are to be believed. What makes it the #1 Brand in Social Media is a talisman in itself, an exemplary execution of social media marketing strategies to drive higher sales and tighter community involvement. Social media around the globe is filled with mentions of this brand. Coca-Cola is mentioned in over 9,500 blogs, 270 Facebook pages and around 1500 times on Twitter to recipe a powerful social media presence.

The mentions are generally about what’s going around in Coca-Cola with certain facts and its history. Over the years, this company has built a formidable follower base that responds to posts, tweets and blogs daily for optimum engagement.  You may ask that several other companies enjoy strong social media presence then why only Coca-Cola leads the chart?  Well read along to find what makes Coca-Cola the No-1 SuperBrand in Social Media.

Expertise to Engage

On Facebook Coca-Cola has around 62790856 likes with over 710909 talking about it and 400,000 followers on Twitter. The unyielding focus of this food and beverage giant on reaching people all around the globe via social media networks have accounted for such startling figures. Most of the campaigns for Coca-Cola are owned by fans and enthusiastic advocates of the brand. The posts on Facebook and Twitter are conversational, engaging and rarely have a promotional feel. In short, they know how to engage their audience. Their Facebook page is mostly run by fans and their opinions, videos, stories and photos are regularly updated for optimal community engagement.

Engagement Means More than Sales

 

Is Coca-Cola earnest about its social media marketing? Yes! It is without doubt. Detailed study of recent social media trends through well-defined monitoring programs for better consumer-behavior insights and active participation has always been the basics of Coca-Cola’s blogs. The comments, queries and other feedback are highly valued and answered as soon as possible. Its social media strategy stands on the pillars of review, respond, record and redirect.

Again, small mention on the blogs breaks the ice to which followers respond and comments influx from all around the world. Coca-Cola’s highly imaginative approach of developing and uploading images, blogs, video vignettes and other meaningful applications make its blogs a wonder-house for social media marketing and engagement.

 Coca-Cola understands that Social Media marketing is more about community engagement than advertising as loyalty means more than sale. The art lies in understanding “What a Brand Stands For” and accordingly creating its personality on the social media promoting it across a variety of media. Even for a super brand like Coca-Cola continual quest to find new ways to engage fans is a must or else its stardom will quickly wear off.

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