GinzaMetrics,
one of the more comprehensive Enterprise SEO dashboards out there, has
undergone a a pretty large feature makeover, adding new features along
with improved usability and speed.
In a another sign that the SEO industry is becoming more
and more about content, digital and social media marketing, GinzaMetrics
made the changes with an eye toward not only delivering recommendations
for site structure improvements and the like, but for optimizing
content marketing too. This comes a week after Moz changed their name and started focusing on analytics.
“The search and content marketing landscape is evolving
quickly, and a healthy mix of data and creativity are required if you
want to thrive,” said Ray Grieselhuber, CEO of GinzaMetrics. “We are
thrilled to be a part of this revolution by helping our customers and
agency partners discover the best content to create and optimize.”
The newly designed dashboard provides faster access to SEO
and content recommendations. Users can spot the keywords that their
content is ranking best for, as well as the content that is performing
best or worst in search. This helps users make better decisions and
reach a maximum target audience. It’s kind of a “to-do” list for web
optimization.
“This new release includes a number of updates based on
user feedback, and it’s aimed at making the consumer experience more
enjoyable with the brands they engage,” Grieselhuber said.
One new feature helps users see problems in the internal
structure of their sites. “Page Indexing and Internal Links Insights”
provides recommendations across large websites and builds up graphs of
internal links. The tool helps users see which pages have optimized
links and which sections need improvements, such as HTTP errors,
improper redirects and duplicate page titles.
“The ability to crawl a new site and quickly find duplicate
page titles, HTTP errors, redirects and other issues in a prioritized,
logical way, has long been a missing feature in enterprise level,
cloud-based SEO platforms,” said Erin Robbins O’Brien, GinzaMetrics COO.
“It will reduce the need to rely on additional platforms to access this
relevant information, helping users save time and money.”
GinzaMetrics is one in a competitive field of SEO and
content marketing analytics companies that continue to find users and
raise millions of dollars. Some of Ginza’s top rivals include Brightedge and Conductor.
GinzaMetrics also offers competitor analysis so users can
see how their keywords and social signals stack up with the competition.
It lets users see shifts in their rivals’ search and content
strategies. GinzaMetrics is also the only platform that crawls this
information daily from search engines including Google, Bing, Yahoo,
Yandex , Baidu, Sogou, and others. Those last two were added in April.
The platform lets you customize stats by date range, search engine(s),
keywords and more. You can also white-label the reports and the
dashboard itself.
GinzaMetrics was founded in 2010 by Grieselhuber. Shortly
after the company attracted seed funding from both Y Combinator and 500
Startups, a somewhat rare occurrence. The tool provides its features in
more than 120 countries and 55 languages around the world.
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